The platform is rolling out a updated setting that permits them to cut down on the amount of AI-created content appearing in their streams. This move comes as the service announced that it now features more than 1 bn AI-generated clips.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale launch. This development comes amid a increase in AI content, driven by new video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A large amount of this content is deemed “AI slop”, a term for poor-quality, factory-style content that is typically illogical or bizarre.
Based on user feedback that a lot of users like content made with AI tools, from computer-generated images to informative clips, and we aim to give people the ability to see more or less of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its service tagged as AI-generated. Overall, more than 100 million videos are uploaded to the app daily, making clips made by AI a limited percentage of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the amount of AI content they see by opening the content preference setting in the platform and choosing AI-made media. Additional categories that are already be adjusted under the filter include news, clothing, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige creators to tag convincing artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
Furthermore, the app will henceforth apply an “AI-made” tag to content created with its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This measure is aimed to help prevent users from trying to circumvent the labeling process.
Educational Initiatives
The platform is also launching a $2 million awareness program for professionals and institutions to produce learning resources about ethical AI use. This project will support non-profit groups specializing in educating coding and technology.
Content Safety Approach
The platform has supported its content review process, following discussion over plans to cut jobs for numerous safety staff in the UK. The company is set to cut 439 jobs in its user protection department in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most graphic content before it has to be seen by humans. TikTok announced a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
